#10 | Jeffree Star
Earnings: $15 million
Total Views (from June 2019 to June 2020): 600 million
Total Subscribers: 16.9 million
Niche: beauty
#9 | David Dobrik
Earnings: $15.5 million
Views: 2.7 billion
Subscribers: 18 million
Niche: Making people Laugh
#8 | Blippi (Stevin John)
Earnings: $17 million
Views: 8.2 billion
Subscribers: 27.4 million
Niche: The only adult creating kids content.
#7 | Nastya (Anastasia Radzinskaya)
Earnings: $18.5 million
Views: 39 billion
Subscribers: 190.6 million
Niche: her and her father playing with legos, doing household chores and explaining viruses.
#6 | Preston Arsement
Earnings: $19 million
Views: 3.3 billion
Subscribers: 33.4 million
Niche: Gaming – world of Minecraft
#5 | Markiplier (Mark Fischbach)
Earnings: $19.5 million
Views: 3.1 billion
Subscribers: 27.8 million
Niche: Video games breakdown
#4 | Rhett and Link
Earnings: $20 million
Views: 1.9 billion
Subscribers: 41.8 million
Niche: Entertainment and talk show
#3 | Dude Perfect
Earnings: $23 million
Views: 2.77 billion
Subscribers: 57.5 million
Niche: playing with lightsabers, Nerf Guns and paintballs
#2 | Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Views: 3 billion
Subscribers: 47.8 million
Niche: a mix of stunts and humor
#1 | Ryan Kaji
Earnings: $29.5 million
Views: 12.2 billion
Subscribers: 41.7 million
Niche: DIY science experiments, family storytime and reviews of new toys.
METHODOLOGY:
All earnings estimates are from June 1, 2019, through June 1, 2020. Figures are pretax; fees for agents, managers and lawyers are not deducted.
Earnings estimates are based on data from Captiv8, SocialBlade and Pollstar as well as interviews with industry insiders.
For the list’s purposes, Forbes defines a YouTube Star as someone whose primary form of digital and media revenue comes from YouTube.