Bachelor of Marketing (New) at Polytechnic of Namibia

What is Marketing?

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services

Entry Requirement

General admission requirements of NUST with at least a D-symbol in Mathematics on NSSC Ordinary level.

Frequently Asked Questions

What is the easy definition of marketing?

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

What are the 4 types of marketing?

The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other.

What is marketing and an example?

It is, in short, an action taken to bring attention to a business’ offerings; they can be physical goods for sale or services offered. Common examples of marketing at work include television commercials, billboards on the side of the road, and magazine advertisements.

What is the main purpose of marketing?

The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team.

Why the marketing is important?

The purpose of marketing is to help businesses grow efficiently and reach their highest potential for ROI by promoting brands, products and services. Marketing promotions usually focus on boosting content engagement, increasing sales of products and services and growing brand awareness.

What are the 7 C’s of marketing?

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

What is the 7 P’s of marketing?

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you’re on track and achieving the maximum results possible for you in today’s marketplace.

What are the 5 marketing strategy?

The 5 P’s of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically. The 5 P’s of Marketing, also known as the marketing mix, are variables that managers.

Who benefits from marketing?

Marketing communicates the reasons why consumers should choose your brand, including the benefits, the price, and unique features of your goods. Marketing also helps maintain relationships with customers and creates engagement, which in turn drives word of mouth and referral marketing.

What is the study of marketing?

A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study, so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research.

What is the difference sales and marketing?

In the simplest of terms, marketing is building awareness of your organization and brand to potential customers. Sales is turning that viewership into a profit, by converting those potential customers into actual ones.

What is marketing and its features?

Published: May 27, 2010. The marketing Management refers to planning, organizing, directing, control of the activates which facilitate the exchange of goods and services between the producers to end consumers. Firms today need to spend money to create time, place and ownership utilities .

What is the difference between marketing and business?

Marketing and business development are different due to the functions they perform and their responsibilities. From a high-level view, business development focuses on business relationships and strategic partnerships. Marketing focuses on communication and consumer targeting.

What is this digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Is marketing a skill?

To give your business the best chance of success, you need to invest in marketing skills. For a simple reason: marketing provides visibility for your products and converts customers. Having said that, investing in marketing skills goes beyond just buying marketing tools and hoping for the best.