International University of Management Bachelor of Marketing Management

International University of Management Bachelor of Marketing Management

What is Bachelor of Marketing Management?

Bachelor Marketing Management is a modern course designed to offer students an opportunity to shape their future marketing careers as brand managers, market researchers and managers in large and international organizations.

Entry Requirement

To be admitted to study for this qualification, one shall have satisfied the minimum conditions for entry to degree studies at this University as prescribed under the entry requirements in the IUM General Academic Regulations. This includes a minimum of 25 points from a Namibia Senior Secondary Certificate (Ordinary or Higher or a combination of both) or equivalent qualification(s), provided that the candidate has passed five subjects (including English at Grade D minimum) normally in not more than three examination sittings.


Any recognised qualification at NQF level 6 or equivalent


Mature age entry, provided that they:

  • Are 25 years old or over in the year, in which is sought
  • Have at least 2 years’ experience
  • Have at least a pass at grade 10
  • Provide a suitable reference from a recognised public official

Meeting of these requirements will not automatically guarantee an acceptance into the programme. This can only be achieved after successful interview and/or aptitude placement tests.

Frequently Asked Questions

What is the degree of Marketing Management?

Marketing management degrees are designed to give a student a solid foundation in business leadership and the proper exposure to current trends in the world of marketing. This field can be rewarding to all professionals interested in advertising, promotions, marketing, and leadership.

What is marketing a Bachelor of?

A bachelor’s degree in marketing provides the foundational training needed in areas of marketing research, social media marketing, and advertising strategies to help graduates compete for a variety of in-demand roles in public and private settings.

Which bachelor degree is best for marketing?

A bachelor’s in business administration is a strong alternative option for aspiring marketing professionals, as these programs aim to develop students’ foundational knowledge of the core principles of business-related concepts, such as marketing.

Is marketing a BA or BS?

What to expect from marketing degrees. At undergraduate level, marketing degrees are available both as a BA (Bachelor of Arts) or a BS (Bachelor of Science).

Does marketing require a lot of math?

At a minimum, marketers need to do reporting, which is based on math. They should also be measuring their money, which again is math. There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus.

What does a marketing manager do?

A marketing manager builds that awareness by developing and executing on marketing strategies to meet consumer need — and maximize profits. Working in industries as varied as advertising, hospitality, healthcare, finance, technology, retail, and education, marketing managers are integral to a company’s success.

Is marketing a difficult course?

Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.

Is marketing manager hard?

Being a marketing manager can be stressful because you’re directly responsible for meeting challenging KPIs. And work-life balance can tilt in the work direction often. Don’t let that deter you though. Marketing is more rewarding than not.

Can I do marketing after BA?

To enroll in our digital marketing course, you only need to have a Bachelor’s or equivalent degree. So if you have a BA degree, you are eligible to join our class and become a digital marketer.

What are careers in marketing?

A marketer’s job is to explain a company and its services or products to the general public. As a marketer, you should be able to explain the needs and interests of the target population, and then recommend changes in processes, customer service, and product.

Is marketing a good course to study?

A career in marketing is very attractive because the jobs and opportunities within the sector are numerous as there’s practically something for everyone. You can use your degree to advance into careers like business management, consultancy, advertising, PR, sales, communication, marketing, and lots more.

Can I study marketing without maths?

Yes you can do marketing without Maths. A marketing comes under business studies so students from any subject stream can go for a business course, students who have taken Mathematics in their class 12 are bound to have better chances of securing admission in top colleges.

Does a marketing manager travel a lot?

Do global marketing managers travel a lot? Yes, that’s the nature of this role. One of the things global marketing managers do is travel from office to office—and from country to country—frequently. You might be away from home for more than two weeks per month if you become a global marketing manager.

What are the five marketing career pathways?

Management and entrepreneurship. Marketing communications and promotion. Marketing information management and research. Professional sales and marketing.

Is marketing a fun career?

A career in marketing is enjoyable and fun. Most people who work in marketing will tell you it provides them with a great deal of challenge, which is what most marketers have always wanted. The reason is that marketing is always changing; there are always techniques to learn, cases to study, and strategies to research.