International University of Management Diploma in Marketing Management

What is Diploma in Marketing Management?

 A diploma in marketing management is the first step toward an exciting career in the marketing field. Studies may focus on a specialized concentration of market research, application of theory, group guidance, delegation of duties and consumer response.

Entry Requirement

To be admitted to study for this qualification, one shall have Certificate in Marketing Management (Level 5) from IUM or any equivalent qualification at NQF level 5 from recognised Institution.

Frequently Asked Questions

What is marketing management course all about?

The BSBA in Marketing Management is a four-year program designed to equip students with the knowledge and skills effective for marketing and sales strategies; how a company determines what product or service to sell, how customers and markets are delineated into target demographics and the methods of reaching them.

How long is a Diploma in Marketing Management?

Based on the credits and notional hours of this qualification, the minimum duration is six (6) semesters over a period of three (3) years, and the maximum duration is nine (9) years.

What can I study with marketing diploma?

• Marketing Executive.
• Public Relations Executive.
• Brand Executive.
• Marketing Consultant.
• Advertising and Promotions Specialist.
• Customer Relationship Associate.
• Business Development Executive.

Is marketing management a degree?

Marketing management degrees are designed to give a student a solid foundation in business leadership and the proper exposure to current trends in the world of marketing. This field can be rewarding to all professionals interested in advertising, promotions, marketing, and leadership.

Does Marketing Management need maths?

At a minimum, marketers need to do reporting, which is based on math. They should also be measuring their money, which again is math. There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus.

Why should I study Marketing Management?

It is an important area for any business which helps it reach its goals and drive profit. Studying marketing will help you understand why customers think or behave in a certain way while buying something. You will also understand their needs, how to persuade them, and how customers’ actions can benefit your business.

Is being a marketing manager a good job?

Marketing Managers rank #1 in Best Sales and Marketing Jobs. Jobs are ranked according to their ability to offer an elusive mix of factors.

Is marketing a good career?

Marketing is a good major because it’s extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

Is marketing a good career for the future?

Today, the marketing industry shows strong demand for talented pros. Industry employment is expected to grow 10% in the next 10 years, according to the Bureau for Labor Statistics. The potential earnings are quite nice, too. The BLS says the median annual wage for marketing managers is more than $142,000.

Is marketing manager hard?

Being a marketing manager can be stressful because you’re directly responsible for meeting challenging KPIs. And work-life balance can tilt in the work direction often. Don’t let that deter you though. Marketing is more rewarding than not.

What is a Bachelor’s in marketing called?

It takes an average of four to five years to graduate with a Bachelor’s in Science in Marketing (BS), Science in Business Marketing (BSB), or a Bachelor’s in Business Administration with a concentration in marketing (BBA).

What are the five marketing career pathways?

Management and entrepreneurship. Marketing communications and promotion. Marketing information management and research. Professional sales and marketing.

Does marketing require accounting?

Marketing and accounting must work closely so that management can see where the marketing campaigns are successful. Another reason the marketing and finance relationship requires close communication is the need to prepare budgets for future expenditures in the fields of marketing and advertising.

How hard is it to major in marketing?

Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop effective communication and marketing strategies, the four P’s (place, price, promotion, product), and so much more.