Marketing and Creative Media at CTPD

Marketing and Creative Media at CTPD

What is Marketing and Creative Media?

By “creative media” we mean artistic and cultural works and content created for digital platforms, or distributed digitally to reach the public.


This is important, because potential clients will always want to work with people who appeal to them and who they feel comfortable around. Releasing creative content allows your company to be more than just a logo or a name; it makes the business relatable and likeable.

Frequently Asked Questions

What does creative media cover?

The Edexcel Creative Media Production BTEC is practical course that is grounded in 100% coursework. Pupils study a mixture of core units, such as Research Skills and Communication Techniques, with optional units, such as Print Production, Deconstructing Computer Games and Video Production.

What are 5 types of media?

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.

How is marketing a creative field?

Creativity is an essential aspect of being a good marketer. Creativity may also be necessary to generate new ideas or new ways of integrating old ones, but not every job in marketing has this requirement. Marketing professionals are often tapped as experts on products because they understand the company well.

How social media marketing is done?

Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.

What is social media creativity?

Social media can help your creative process by breaking your daily routine, expose you to a diverse audience which will help you see things differently, and will assist with removing mental blocks and encourage you to laugh more often. All of which will directly help to improve and encourage your creativity.

What is creative digital media?

Creative & Digital Media is a catch-all term that describes all kinds of audiovisual mediums, including online platforms, TV, radio, console games and more.

What are examples of content marketing?

Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers.

What is creative media BTEC?

Edexcel BTEC Level 1 Certificate in Creative Media Production is a two year vocational course worth 2 GCSEs at levels D to G. The course is designed to equip students with an introduction to, and practical skills in Creative Media Production. This can lead to further study or future employment within the Media sector.

What is media GCSE like?

As a GCSE Media Studies student, you will analyse how media products like TV programmes and music videos use images, sounds, language, and representations to create meaning. You will learn about the media industry and how the industry affects how media products are made.

What is the purpose of media?

Consequently, media is a modern form of communication aiming at spreading knowledge within the whole world, regardless any form of discrimination.

What are the different types of media in marketing?

In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared.

Which media is more effective?

Despite the impact that digital media has created, research often shows that print media enjoys greater credibility. Excessive data at times can be misleading and readers believe that there is a lot of misinformation present on the web. On the other hand, consumers view print media as more believable and trustworthy.

What is the main purpose of marketing?

In fact, the fundamental purpose of marketing is to attract consumers to your brand through messaging. Ideally, that messaging will helpful and educational to your target audience so you can convert consumers into leads.

Why do I want to work in marketing?

If you’re looking for a career where you can put your creativity, communication skills, and analytical abilities to good use, marketing could be the perfect industry for you. And with a wide range of roles to choose from, there’s sure to be something to suit your skillset.

Is marketing good for creative?

The purpose of marketing is to create an awareness of a product, service, or event. Creative marketing is one of the most interesting and desirable aspects of marketing as it can be used to convey a message through creativity. It brings customers to the company’s product and helps them keep their attention.