Northern Training Hub VTCs Launch New Corporate Identity
The past week saw the introduction of revamped corporate identities for the three public vocational training centres making up the Northern Training Hub, namely Valombola VTC (Ongwediva-Oshana), Nakayale VTC (Outapi-Omusati) and Eenhana VTC (Eenhana-Ohangwena).
Introducing the new corporate identity, NTA Chief Operations Officer, Richwell Lukonga explained that the activity was in line with a strategic objective to leverage the public VTCs and to enhance their relevance and visibility. “The rebranding is also geared towards addressing other key strategic objectives, especially, enhanced access, reinvigorated service delivery and an innovative approach to addressing the general training needs of our industries. Furthermore, through this new brand, we also renew our commitment to our key stakeholder groups – our trainees, our employees, our partners, and our communities, to mention a few”, he noted.
Lukonga also expressed his appreciation to the European Union and the Federal Republic of Germany, whose financial support and backing made the rebranding activity possible. “While thanking our development partners for the support, I wish to reassure them that we have full confidence in the new brand. We are confident that it will better highlight our strengths and assets as premier public VTCs and that it will help us to improve perceptions in how others view the VTCs; not just locally, but nationally, and internationally, as well”, he stressed.
The COO also encouraged the three VTCs to take full ownership of the new brand identities. “How you will interact with this brand will determine the level at which stakeholders will support you; the level to which you will be able to improve on service standards. Remember, brand and reputation are twins and our appreciation of your own reputation and the trust your stakeholders have in it are your greatest assets. When you compromise this trust, then you put at risk everything you are working so hard to achieve”, he warned.
On behalf of the donors, Mr. Herve Rousseau, who represented the European Union Ambassador to Namibia, Her Excellency, Ambassador Sinikka Antila, commended the collective and coordinated effort to support the three VTCs.
“As donors, we regard this activity as an important step in further enhancing parity of esteem for technical and vocational career options, especially amongst girlchildren and women. Leveraging the technical and vocational sector is indeed a key feature of the Namibian Government’s Harambee Prosperity Plan. While this launch represents an important milestone, it should be borne in mind that building lasting brands requires a firm commitment to your culture, your stakeholders, and your future”, he stressed.
Governors from the three respective regions, officially unveiled the new brands at the launch events. Honourable Erginus Endjala officiated at Nakayale VTC on Tuesday, 1 December 2020; Honourable Elia Irimari at Valombola VTC on 2 December 2020; and Honourable Walde Ndevashiya at Eenhana VTC on 3 December 2020.